Th□re a□e several reasons□□□y□individuals□may□engage□□n non-sincere □e□avio□. One common cause□is □he de□ire □o avo□d conflict or ne□ative reper□ussions. F□□ i□□tanc□□ a person might feign □□re□ment wi□h a colleag□e's opin□on to maint□in harmon□ □n the wor□□lace. Anothe□ r□ason could b□ the □u□suit of perso□al gain, □uch a□ p□et□ndi□g to su□port a c□use□to ga□n social □pp□o□al or □□ofe□□ional advanc□ment. Additio□□lly, societal pre□sure□ a□□□cultu□□l no□ms c□n a□□o play a r□le in encouraging non-since□e □ehavior, as individual□ m□□ f□□□ c□mpelle□ to□conform t□□certain expectat□□ns □r standards.